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The ethical Business code IES: Our choice for responsible business and sustainable technology partnership

When I started to talking about ethical code with my colleagues, I saw the face of responsible for innovation changed color, who said himself «but what will you do with this idea?»the one who has used to talk about the figure, image, marketing , found this term of  ethical code strange .Was an  conduct "business" code  or an  conduct internal code? 

Why this ethical code is presented in a company which works on   technology transfer in sustainable development of the Euro-Mena?

However it seemed so logical to talk about ethics in business sustainability. It is important to remember that ethics is a term dating back to antiquity and translating virtues as well as its disciples in Socrates, Plato and Aristotle.

These three philosophers believe that ethics would fully realize the nature and what constitutes human nature, to achieve happiness.

With the collapse of capitalist systems in recent years, falls scholarships, repeated economic crises, revolutions Arabic, against the system of corruption & social injustice and natural disasters caused by climate change (tremors of land, Tsunami) and their effect on the local economy, business ethics can be a good business model? Can it build a virtuous system, capable of generating a fair profit? Provide personal satisfaction?  finding happiness for humanity lost sense of moral and sharing?

For all these reasons, I find the ethical code for a company like IES is so logical. For me, this is a guide that clarifies our vision of the business on an area where interventions are established in areas affected by geopolitical upheavals and revolutionary. What we are committed to create real partnerships, and I emphasize technological and cultural partnerships that would create a sustainable economic system & able to develop training which involves  local universities and research laboratories, and subsequently of develop local businesses that will emerge to become "local champions".

What can make a North country as  "Co developer"  country , is a sharing of knowledge that will create an essential pillar for the development of effective partnerships leading technology in the environmental field.

The usual view of the North in entering in Southern countries markets is primarily, the development of production platforms technological product to be sold in series on both banks at competitive prices. In this system reasoning , the likelihood of sustainability is inversely proportional to gain immediate: that is highly profitable for the company, sustainability and zero gains associated with low  locals.

But, for example, if a future of sustainability would  not come with a green technological innovation beneficial to improve the daily environmental needs in developing countries, in partnership with policy makers and local employees? Which induces consequently a longer period of adjustment but that would build a strong and durable.

Yes to a system of equitable and responsible.

Yes to green technology that improves our lives and brings a prosperous North and South.

Yes to an optimistic view of the new generations of emerging elites to build a future of peace and opened mind for the others.


IES Ethical Business Code

About the founder

The city of our dreams. It’s a passionate subject. Thinking about it, it’s a bit like imagining a Paradise. Logical thinking often leaves room for imagination; each of us has a vision of our own. The city of our dreams is an ideal, without an existent common project.

 An Ancient Debate

 

 

In the play “The Birds” (414 BC), Aristophanes and Hippos have a conflict over two opposing vision of the ideal city:

?            That of a city built according to a mathematic and orderly approach

?            And that of a city that puts humans first and foremost

 

The Dream of a Green City

 

What do we imagine, when we think of the concept of a Green City?

?            a city free of the weight of industrial pollution?

?            a city capable of regenerating its soil previously contaminated by source pollution?

?            a city able to harness the sun and wind as an energy source?

Therefore, the “the smart city” would be an ideal founded upon clean technology.

Nevertheless, the cities of the future cannot be reduced to simply a technologic approach.

 

Innovation Isn’t Necessarily Entirely Rooted in Technology

 

My grandmother took care of her 14 children, all the while dealing with a war that has yet to cease. She has continued to innovate to adapt to a quotidian life marked by a lack of water and electricity.

My mother had to face war during her daily life, as well. She had to find original solutions  with sparse resources so that we could escape the situation.

 

In India, Africa, and various countries ravaged by war, people constantly innovate. But these “smart” solutions are often quite costly. We have much to learn from people of these countries. The future of our cities could also profit from their knowledge, and these “frugal” innovations.

 

Putting Man First and Foremost in the City of Tomorrow

 

Before 1975, Beirut had been a cosmopolitan city that breathed life. Today, Lebanon’s capital bears the scars of a civil war. It is an exhausted city, that desperately wishes to reclaim its colorful energy and life it once had. Beirut doesn’t want to be “smart” ; Beirut wants to find its soul, its joy. It isn’t looking for technology, but a guarantee that everyone can live and share in harmony. Above all, it is a human project. It’s a dream that is also shared by cities such as Damascus, Baghdad, or Tobruk.

 

The Tower of Babel

The city of tomorrow can be built around increasingly high towers, inhabited by people  who don’t necessarily understand each other, even if a common language has been found. The myth of Babel is a cautionary tale, warning us of the dangers of a purely technological project.

 

It is incredibly important to put people at the heart of our urban plans. The challenge is to create links, harmony, and joy amongst the inhabitants of our cities, so that they may become places of peace, joy, happiness, and well-being for all.

 

Chaden Diyab

The Dream City

 

Please don’t hesitate to click the “Follow” button if you wish to be informed of upcoming articles regarding similar subjects. You may also contact me if this subject is pertinent to your interests.

 

 The Dream City

 

The city of our dreams. It’s a passionate subject. Thinking about it, it’s a bit like imagining a Paradise. Logical thinking often leaves room for imagination; each of us has a vision of our own. The city of our dreams is an ideal, without an existent common project.

 

An Ancient Debate

 

In the play “The Birds” (414 BC), Aristophanes and Hippos have a conflict over two opposing vision of the ideal city:

?            That of a city built according to a mathematic and orderly approach

?            And that of a city that puts humans first and foremost

 

The Dream of a Green City

 

What do we imagine, when we think of the concept of a Green City?

?            a city free of the weight of industrial pollution?

?            a city capable of regenerating its soil previously contaminated by source pollution?

?            a city able to harness the sun and wind as an energy source?

Therefore, the “the smart city” would be an ideal founded upon clean technology.

Nevertheless, the cities of the future cannot be reduced to simply a technologic approach.

 

Innovation Isn’t Necessarily Entirely Rooted in Technology

 

My grandmother took care of her 14 children, all the while dealing with a war that has yet to cease. She has continued to innovate to adapt to a quotidian life marked by a lack of water and electricity.

My mother had to face war during her daily life, as well. She had to find original solutions  with sparse resources so that we could escape the situation.

 

In India, Africa, and various countries ravaged by war, people constantly innovate. But these “smart” solutions are often quite costly. We have much to learn from people of these countries. The future of our cities could also profit from their knowledge, and these “frugal” innovations.

 

Putting Man First and Foremost in the City of Tomorrow

 

Before 1975, Beirut had been a cosmopolitan city that breathed life. Today, Lebanon’s capital bears the scars of a civil war. It is an exhausted city, that desperately wishes to reclaim its colorful energy and life it once had. Beirut doesn’t want to be “smart” ; Beirut wants to find its soul, its joy. It isn’t looking for technology, but a guarantee that everyone can live and share in harmony. Above all, it is a human project. It’s a dream that is also shared by cities such as Damascus, Baghdad, or Tobruk.

 

The Tower of Babel

The city of tomorrow can be built around increasingly high towers, inhabited by people  who don’t necessarily understand each other, even if a common language has been found. The myth of Babel is a cautionary tale, warning us of the dangers of a purely technological project.

 

It is incredibly important to put people at the heart of our urban plans. The challenge is to create links, harmony, and joy amongst the inhabitants of our cities, so that they may become places of peace, joy, happiness, and well-being for all.

 

 

 

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